Taylor Fox, Instagram and social media contributor at Cybercrime Magazine, has been hacking away at the top cybersecurity stories since the beginning of this year at instagram.com/cybercrimemagazine.
Fox joined our Podcast this week to share what goes into building an Instagram following: “It’s really consistency, sticking to your schedule, not missing a day, the more people see you popping up on their feed the more likely they’ll stay a follower and the more likely you’ll wind up on the Explore page.”
Fox also cracked the code on the look and feel of our Instagram feed. A new post, every weekday, Monday to Friday, is a hand-picked photo matching a cybercrime or cybersecurity news story, with a carefully crafted headline, and the Cybercrime Magazine logo.
The results? Cybercrime Magazine has more than 10,000 Instagram followers, which has built up at a clip of nearly 1,000 new followers per month since Fox took over.
“Our DMs are always open, if you want to message us, you can,” says Fox.
“What we’re doing on Instagram, this is how we started up our website years ago,” says Steve Morgan, our founder, “and now our site has more than 49 million total impressions (web) over the past 12 months, according to Google search analytics, and similarly our Cybercrime Magazine YouTube channel started out as a pet project and gradually blossomed into one of the most popular channels in our industry with more than 1 million subscribers today.”
“All of the Cybercrime Magazine media, our website, YouTube channel, Podcast, Internet radio station, and social media, is about quality over quantity,” says Morgan. “You do it the right way, there’s no shortcuts to building a loyal base of followers.”
Listen to the Podcast episode