Global cybercrime is projected to cost $10.5 trillion this year, around three times, or 3X more, than the $3 trillion estimated a decade ago. That growth pales in comparison to calls from Sarasota, Fla.-based Tenex to 10X your cybersecurity.
The name “Tenex” means 10X, or ten times something, its CEO Eric Foster told Business Observer. He says that the concept has been around a long time, especially in software development. “We believe in the 10X,” Foster says. “We believe that the best people, especially in creative work, are 10 times better than average, and we look … for those those kind of people.”
Tenex has “10X Your Cybersecurity” splashed across its homepage in a call out to help its customers to up their defensive measures.
Foster says that Tenex, which came out of stealth in January and has exceeded $18 million in revenue, has a goal to become a $100 million-plus business in the next fiscal year, according to Business Observer.
Billion-dollar cybersecurity stalwarts such as Tampa-based ReliaQuest and Clearwater-based KnowBe4 — aka unicorns — are among the industry leaders in the South Florida region where Tenex has its headquarters.
In a 2020 Cybercrime Magazine documentary, “KnowBe4: The Making of a Unicorn“, its founder and CEO, Stu Sjouwerman, said, “It’s the Google gospel — they don’t do anything unless they can 10X it,” after his company had grown from $75,000 in annual sales in 2011 to $175 million in 2019. KnowBe4 was acquired by Vista Equity Partners for $4.6 billion in 2022.
Earlier this year, Cybercrime Magazine listed the 10 best cybersecurity company names at the RSA Conference USA 2025 in San Francisco. The criteria? The names are easy to say, easy to remember, easy to type, short, have a matching dot com, and say what the company does.
Tenex checks all the boxes except for the dot ai at the end of its domain name. But with its 10X branding, people are likely to remember Tenex.ai, which is AI native, meaning it was developed using artificial intelligence. Its flagship product is its managed detection and response service, which uses AI agents to detect and handle cyber threats, escalating issues to humans as needed.
The owners of Tenex.com, manufacturers of residential and commercial flooring protection, are surely benefiting from the 10X hype due to the creatures of habit who still type .com after every name.
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