As Data Privacy Week 2026 gets underway from January 26 to 30, Canada’s Privacy Commissioner Philippe Dufresne has renewed calls for stronger data protection practices, modern privacy laws, and a privacy-first approach to emerging technologies such as artificial intelligence.
In a statement marking Data Privacy Week 2026, Dufresne said data has become one of the most valuable resources of the 21st century, making responsible data management essential for both individuals and organizations. “Data is one of the most important resources of the 21st century and managing it well is essential for ensuring that individuals and organizations can confidently reap the benefits of a digital society,” he said.
The Office of the Privacy Commissioner (OPC) has chosen privacy by design as its theme this year, highlighting the need for organizations to embed privacy into their programs, products, and services from the outset. According to Dufresne, this proactive approach can help organizations innovate responsibly, reduce risks, build for the future, and earn public trust.
Data Privacy Week 2026: Privacy by Design Takes Centre Stage
Speaking on the growing integration of technology into everyday life, Dufresne said Data Privacy Week 2026 is a timely opportunity to underline the importance of data protection. With personal data being collected, used, and shared at unprecedented levels, privacy is no longer a secondary concern.
“Prioritizing privacy by design is my Office’s theme for Data Privacy Week this year, which highlights the benefits to organizations of taking a proactive approach to protect the personal information that is in their care,” he said.
The OPC is also offering guidance for individuals on how to safeguard their personal information in a digital world, while providing organizations with resources to support privacy-first programs, policies, and services. These include principles to encourage responsible innovation, especially in the use of generative AI technologies.
Real-World Cases Show Why Privacy Matters
In parallel with Data Privacy Week 2026, Dufresne used a recent appearance before Parliament to point to concrete cases that show how privacy failures can cause serious and lasting harm.
He referenced investigations into the non-consensual sharing of intimate images involving Aylo, the operator of Pornhub, and the 23andMe data breach, which exposed highly sensitive personal information of 7 million customers, including more than 300,000 Canadians.
His office’s joint investigation into TikTok also highlighted the need to protect children’s privacy online. The probe not only resulted in a report but also led TikTok to improve its privacy practices in the interests of its users, particularly minors.
Dufresne also confirmed an expanded investigation into X and its Grok chatbot, focusing on the emerging use of AI to create deepfakes, which he said presents significant risks to Canadians.
“These are some of many examples that demonstrate the importance of privacy for current and future generations,” he told lawmakers, adding that prioritizing privacy is also a strategic and competitive asset for organizations.
Modernizing Canada’s Privacy Laws
A central theme of Data Privacy Week 2026 in Canada is the need to modernize privacy legislation. Dufresne said existing laws must be updated to protect Canadians in a data-driven world while giving businesses clear and practical rules.
He voiced support for proposed changes under Bill C-15, the Budget 2025 Implementation Act, which would amend the Personal Information Protection and Electronic Documents Act (PIPEDA) to introduce a right to data mobility. This would allow individuals to request that their personal information be transferred to another organization, subject to regulations and safeguards.
“A right to data mobility would give Canadians greater control of their personal information by allowing them to make decisions about who they want their information shared with,” he said, adding that it would also make it easier for people to switch service providers and support innovation and competition.
Under the proposed amendments, organizations would be required to disclose personal information to designated organizations upon request, provided both are subject to a data-mobility framework. The federal government would also gain authority to set regulations covering safeguards, interoperability standards, and exceptions.
Given the scope of these changes, Dufresne said it will be important for his office to be consulted as the regulations are developed.
A Call to Act During Data Privacy Week 2026
Looking ahead, Dufresne framed Data Privacy Week 2026 as both a moment of reflection and a call to action.
“Let us work together to create a safer digital future for all, where privacy is everyone’s priority,” he said.
He invited Canadians to take part in Data Privacy Week 2026 by joining the conversation online, engaging with content from the OPC’s LinkedIn account, and using the hashtag #DPW2026 to connect with others committed to advancing privacy in Canada and globally.
As digital technologies continue to reshape daily life, the message from Canada’s Privacy Commissioner is clear: privacy is not just a legal requirement, but a foundation for trust, innovation, and long-term economic growth.
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