Following the $95 million privacy breach settlement, Apple has clarified that Siri audio is not used for advertisements, remains private, and is not utilized to build marketing profiles.
Apple has reaffirmed its steadfast commitment to user privacy, positioning Siri as the most private digital assistant. The company has engineered Siri with cutting-edge privacy technologies to ensure user data is protected at every step, while simultaneously delivering a seamless and personalized experience.
Apple’s privacy-first approach is guided by principles like data minimization, on-device intelligence, transparency, user control, and robust security measures.
These principles are not just part of Apple’s ethos they drive the design of every product and service, including the popular Siri digital assistant.
Apple emphasizes that Siri data has never been used to build marketing profiles, shared for advertising purposes, or sold to any third party. Furthermore, Apple continues to innovate in privacy technologies to strengthen Siri’s safeguards.
How Siri Protects User Privacy
Apple has designed Siri to process as much information as possible directly on a user’s device, minimizing the need to transfer data to Apple’s servers.
For example, when Siri reads unread messages or offers personalized suggestions through widgets and search, the requests are processed entirely on the device.
For capable devices, even the audio of user requests is handled on-device using Apple’s Neural Engine—unless users explicitly opt to share their data with Apple.
By keeping interactions local to the user’s device, Apple ensures that personal information, such as the content of messages, remains private and secure.
Certain Siri features that require real-time input or deeper insights rely on Apple servers, but even in these cases, the company collects only the minimal amount of data needed to fulfill the request.
Siri requests are not linked to a user’s Apple ID, phone number, or other personal identifiers.
Instead, Apple assigns a random identifier a string of letters and numbers unique to the device to process data without tying it to an individual’s identity.
Additionally, Apple does not retain audio recordings of Siri interactions unless a user explicitly chooses to opt in to share these recordings for Siri’s improvement.
Even for users who opt in, the audio is solely used for enhancing Siri’s capabilities and can be opted out of at any time.
Apple is also introducing transformative privacy-focused technologies like Private Cloud Compute, which serves as a bridge between on-device intelligence and cloud-based services.
With Private Cloud Compute, larger models that drive Siri’s intelligence can be accessed securely without compromising user privacy.
Data processed in the cloud is neither stored nor accessible to Apple, and it is only used to deliver the requested results.
Apple’s privacy-first design philosophy stems from its belief that privacy is a fundamental human right.
This belief has driven the company to pioneer innovative technologies that not only enhance user experiences but also safeguard personal data at every turn.
“Our relentless focus on privacy ensures that our products and services are designed with user data protection at their core,” Apple stated, highlighting its dedication to creating private yet powerful tools for users worldwide.
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