Many of the websites make it clear they host or spread deepfake porn videos—often featuring the word deepfakes or derivatives of it in their name. The top two websites contain 44,000 videos each, while five others host more than 10,000 deepfake videos. Most of them have several thousand videos, while some only list a few hundred. Some videos the researcher analyzed have been watched millions of times.
The research also identified an additional 300 general pornography websites that incorporate nonconsensual deepfake pornography in some way. The researcher says “leak” websites and websites that exist to repost people’s social media pictures are also incorporating deepfake images. One website dealing in photographs claims it has “undressed” people in 350,000 photos.
Measuring the full scale of deepfake videos and images online is incredibly difficult. Tracking where the content is shared on social media is challenging, while abusive content is also shared in private messaging groups or closed channels, often by people known to the victims. In September, more than 20 girls aged 11 to 17 came forward in the Spanish town of Almendralejo after AI tools were used to generate naked photos of them without their knowledge.
“There has been significant growth in the availability of AI tools for creating deepfake nonconsensual pornographic imagery, and an increase in demand for this type of content on pornography platforms and illicit online networks,” says Asher Flynn, an associate professor at Monash University, Australia, who focuses on AI and technology-facilitated abuse. This is only likely to increase with new generative AI tools.
The gateway to many of the websites and tools to create deepfake videos or images is through search. Millions of people are directed to the websites analyzed by the researcher, with 50 to 80 percent of people finding their way to the websites via search. Finding deepfake videos through search is trivial and does not require a person to have any special knowledge about what to search for.
The issue is global. Using a VPN, the researcher tested Google searches in Canada, Germany, Japan, the US, Brazil, South Africa, and Australia. In all the tests, deepfake websites were prominently displayed in search results. Celebrities, streamers, and content creators are often targeted in the videos. Maddocks says the spread of deepfakes has become “endemic” and is what many researchers first feared when the first deepfake videos rose to prominence in December 2017.