Threat Actors Manipulate Google Search Results to Display Scammer’s Phone Number Instead of Real Number
Threat actors are increasingly exploiting the trust users place in sponsored search results on platforms like Google to orchestrate sophisticated scams.
These malicious entities craft deceptive advertisements that mimic legitimate websites, particularly targeting popular brands and tech support services.
By leveraging the visibility of paid ads, which often appear at the top of search results, cybercriminals trick unsuspecting users into interacting with fraudulent content designed to compromise personal data or extract financial gains.
Cybercriminals Exploit Trust in Sponsored Ads
A recent investigation has uncovered a particularly insidious scheme where tech support scammers manipulate search engine results to display their fake contact numbers in place of authentic ones.

In this scam, when users search for customer support details of well-known companies, the top results often marked as sponsored or paid ads redirect them to malicious sites or display fraudulent phone numbers.
Instead of reaching genuine customer service, victims are connected to scammers posing as technical support representatives.
These impostors then exploit the situation by convincing users to install remote access software, pay for fake services, or disclose sensitive information such as login credentials and credit card details.
This hijacking of search results is achieved through a combination of black-hat Search Engine Optimization (SEO) techniques, bid manipulation on ad platforms, and the exploitation of lax verification processes for sponsored content.
Tech Support Scammers Hijack Legitimate Search Results
This scam represents a significant escalation in the tactics used by cybercriminals, as it directly undermines the reliability of search engines as trusted sources of information.
The use of sponsored ads ensures high visibility, preying on the common assumption that paid results are vetted and legitimate.
Moreover, the scammers often replicate the branding, design, and tone of legitimate companies with alarming precision, making it challenging even for tech-savvy individuals to discern the fraud.
For instance, a user searching for a major tech company’s support line might see an ad that appears authentic, only to call a number that leads to a scammer who fabricates urgent technical issues to extract payment or data.
The consequences of such scams are far-reaching, resulting in financial losses, identity theft, and potential malware infections that can compromise entire systems.
What makes this attack vector particularly dangerous is its scalability threat actors can target multiple brands simultaneously, casting a wide net to ensnare as many victims as possible.
The implications of this scam highlight the urgent need for enhanced security measures on search engine platforms, including stricter vetting of sponsored ads and improved algorithms to detect and flag malicious content.
Users, on the other hand, must exercise caution by verifying contact information directly from official websites rather than relying solely on search results.
As cybercriminals continue to refine their methods, staying informed and vigilant remains the first line of defense against such deceptive practices.
This evolving threat underscores the importance of collaboration between tech companies, cybersecurity experts, and end-users to safeguard the digital ecosystem from increasingly sophisticated attacks.
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