A major security breach has affected 700Credit, a Michigan, US-based Fintech and data services company that assists auto, RV, powersports, and marine dealerships across the nation with consumer financing options. The company, through its breach notice, stated that an “unauthorised access” event led to the copying of certain customer records.
Timeline of the Breach and the Stolen Data
700Credit first discovered unusual activity within its web application around October 25, 2025. The company immediately launched an investigation with third-party computer forensic specialists. The probe revealed the incident was not a brief event because personal data was stolen over five months, taken from dealer records between May and October 2025.
The breach is massive; at least 5.6 million people across the country have had their personal information exposed. The unauthorised access allowed cybercriminals to steal data collected from the company’s client base of approximately 18,000 dealerships.
The personal information compromised in this incident varies for each individual, but it unfortunately includes sensitive identity details, including name, address, date of birth, and Social Security number.
The company has clarified that they are providing this notice out of an abundance of caution, and they currently have no evidence of any fraud occurring directly as a result of this event.
Company’s Swift Response
700Credit acted quickly to respond, confirming the incident was limited to the application layer and did not affect its internal network. They began notifying dealership clients on November 21, 2025, and is now informing all affected consumers.
This notification process includes the 19,225 Maine residents who will begin receiving their written notices around December 22, 2025, on behalf of the dealerships. 700Credit also made timely reports to the FBI and the Federal Trade Commission (FTC).
Steps for Affected Individuals
To help consumers potentially affected by this event, 700Credit is offering twelve months of complimentary credit monitoring services through TransUnion (Cyberscout). Individuals must enrol themselves using the instructions provided in their notification letter.
The company is strongly urging affected individuals. which includes over 160,000 in Michigan alone, to take immediate protective steps. This means staying alert to phishing emails and identity theft by routinely monitoring credit reports and account statements. 700Credit is also providing specific guidance on how to place a fraud alert or security freeze on one’s credit file.
Expert Analysis on the Security Failure
Commenting to Hackread.com, Chris Hauk, Consumer Privacy Champion at Pixel Privacy, shared his thoughts on the breach and what consumers should do next, stating, “Any individuals affected by the breach need to stay alert for any new accounts being opened up in their name. The information stolen includes four of the basic bits of information you need to open a new account. If at all possible, I would definitely take advantage of the credit monitoring and identity protection being offered to victims.“