Commonwealth Bank is investing in its trading platform CommSec’s digital strategy, putting an emphasis on ease of use and personalisation.
The share trading platform is searching for a technology lead to “re-imagine” its digital strategy under the leadership of CIO Sam Booyachi.
The new “mini-CIO” will spearhead the development of CommSec’s digital experience, bringing “key features” into the CommSec app and website.
These include continuing the beta launch of its app, which is now live on iOS, and is due to be made available also for Android.
Speaking to iTnews, a CBA spokesperson said the beta includes features such as a customer’s portfolio chart and “the ability to compare this to the ASX 200 performance”. It also includes customers’ watchlists, recent orders and market indices.
“We continue to work on updates to our app and website focused on ease of use, increased personalisation and improved access to research and insights,” the spokesperson said.
“Our CommSec web and app experiences are going global as we further integrate support for global markets,” general manager digital, data and delivery Brent Southey wrote on LinkedIn in response to the advertisement.
“In addition, we are accelerating our use of AI to support our customers and staff members, enabling personalisation, research and guidance and help, all aimed at helping Australians grow their wealth.”
CommSec was integrated into CBA’s CommBank App 5.0 last year, but also continues as a standalone app and website.
Shortly after, CommSec launched a new international investing platform, which allowed customers to buy and sell shares across global markets from its app and website.