Cybersecurity Ventures launched a Platinum Media Program for VC funded startups, emerging players, and the largest brands in the cybersecurity industry.
“If your target market is CISOs at Fortune 500, Global 2000, and midmarket companies, then our new program is for you,” says Steve Morgan, founder of Cybersecurity Ventures and Editor-in-Chief at Cybercrime Magazine.
Platinum clients are cybersecurity companies with a quarterly or monthly series on the award-winning Cybercrime Magazine YouTube Channel, which has more than 1.2 million subscribers (the most for a b2b focused cybersecurity channel) and many more viewers globally.
Cybercrime Magazine has produced 500+ videos, including 60-second elevator pitches, 90-second product demos, 2-3 minute company profiles, 15-30 minute interviews and roundtables, 10-30 minute documentaries, as well as fireside chats and presentations at live venues.
YouTube is a powerhouse for marketing because of its vast user base, high engagement rates with video content, and ability to boost brand awareness, drive traffic, and build trust through educational and engaging content, all while leveraging the power of Google’s search engine.
YouTube also functions as the world’s second-largest search engine (behind its parent). It allows businesses to build long-term trust, educate buyers, and capture high-intent prospects who are actively searching for product solutions. Video content also compounds in value over time, unlike fleeting social media posts.
Video builds immediate familiarity by letting audiences see faces, hear voices, and experience corporate culture. B2B offerings — such as cybersecurity software and solutions — are much easier to demonstrate using deep-dive b-roll and product walkthroughs.
AI models (like Gemini and ChatGPT) frequently cite and pull context from YouTube transcripts and metadata, making video an essential part of modern Generative Engine Optimization (GEO).
As one of the world’s largest social media platforms with more than 2.7 billion monthly users, YouTube can help brands reach their audience at scale. But the platform offers more than visibility; it’s become one of the primary ways customers discover products and make purchasing decisions, according to Salesforce. This means it gives brands the chance to engage at every stage of the sales funnel. As such, YouTube marketing is now a must-have for brands that want to get discovered, build trust, and drive demand at scale.
Read the Press Release
