17 Mar CISO DEMO: Cybersecurity Vendors Pitch Chief Information Security Officers On YouTube
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Security chiefs watch short videos produced by Cybercrime Magazine
– Steve Morgan, Founder of Cybersecurity Ventures
Sausalito, Calif. – Mar. 17, 2026
Around a year ago, Cybersecurity Ventures asked AI “Why use YouTube for marketing?” and it replied “YouTube is a powerful marketing tool because of its vast user base, high engagement rates with video content, and ability to boost brand awareness, drive traffic, and build trust through educational and engaging content, all while leveraging the power of Google’s search engine.”
Since then, Cybercrime Magazine has produced more than 30 “CISO DEMO” videos. Each video is an elevator pitch or short demo from a cybersecurity vendor presenting their company and/or products and services to the CISOs (chief information security officers), security leaders, decision-makers, and influencers who follow us on YouTube.
The videos have been released on our award-winning Cybercrime Magazine YouTube Channel, which has more than 1.2 million subscribers and many more viewers globally. In 2025, YouTube’s CEO presented us with the coveted Gold Creator Award.
To explain why we’re doing this, Adam Keown, CISO at Eastman, a Fortune 500 global specialty materials company with 13,000 employees in more than 100 countries, gives his elevator pitch on the new CISO DEMO videos:
“There are many times where it’s early in the morning or even late at night that I’m looking at cybersecurity vendors. I’m reading articles. I am trying to find a demo on YouTube for them to give me a glimpse of what’s going on. I want to watch the CISO demo series because it gives me lots of information about a specific vendor or capability or even risk that I’m trying to address in a single bite size amount of time. That helps me narrow down two or three vendors to talk to versus having to speak to the tens of thousand cybersecurity vendors that are out there. Then it leads me to a point where I want a longer engagement with my team so that we can ask some of those tough questions that maybe aren’t answered in the demo. And that’s when we reach out, look for contact information in the video and say, how can we have a further discussion with one of these vendors?”
If you’re sold on what this security chief has to say, then contact us to find out how we can produce a CISO DEMO for your company.
– Steve Morgan is founder of Cybersecurity Ventures and Editor-in-Chief at Cybercrime Magazine
