These distribution systems work in three stages: entry points using adult or other content to attract and capture web traffic, a routing system sends it to destination sites, and those sites monetize the traffic through scams and malware. It has proved to be a lucrative business for the scammers.
Google recognizes the approach and calls such actors SEO parasites as they benefit from the reputations of other organizations — in particular government or academic sites, which Google views as having high authority.
Since the creators of OnlyFans content are also the copyright holders, they are able to issue Digital Millennium Copyright Act (DMCA) take-down notices for the stolen content posted by the bad actors to other sites. Upguard was able to track this through Google’s DMCA Transparency Report, and through the Lumen Database, another tracker of takedown notices, to which it was granted research access.
