I was thrilled to catch up with Bedrock Security during Black Hat USA 2024. The surge in data volume from cloud and GenAI initiatives, coupled with escalating threats to enterprises’ most valuable assets, demands a data security approach that seamlessly integrates with business operations for effective risk management, moving away from archaic, rules-based systems like DSPMs.
Traditional data security methods struggle with the complexity and scale of modern data, making it time-consuming to identify existing data and its ownership. These methods are often hindered by inaccurate or slow incumbent tools. New breach notification regulations require quicker and more accurate responses. Implementing comprehensive data discovery, precise data classification, and proactive data protection not only helps in protecting critical data assets but also maintains the overall integrity and security of organizational information.
Bedrock Security addresses these challenges with its AI-driven, frictionless data security platform. Their AI Reasoning Engine (AIR) offers comprehensive data visibility and efficient management of massive data quantities, surpassing the limitations of traditional security solutions. Bedrock’s platform enables enterprises to adapt to business needs without incurring additional data risk or friction, ensuring compliance and protection against emerging threats while providing the clarity, control, and confidence to navigate the dynamic world of data security without compromise.
At Bedrock Security, they address the critical challenges that come with the surge in data from cloud and GenAI initiatives, protecting enterprises’ most valuable assets in response to escalating threats. Their platform, consisting of the Outpost Analyzer (Outpost) and the AI Reasoning Engine (AIR), provides seamless integration with existing operations, avoiding outdated rules-based systems like DSPMs. The Outpost utilizes existing APIs to discover structured and unstructured datasets across datastores and infrastructure providers, ensuring data remains within an enterprise’s environment. Meanwhile, AIR leverages advanced AI to deliver a comprehensive understanding of data, classifying it based on content such as IP awareness and compliance categories.
Bedrock’s patented Adaptive Sampling technology lowers operational costs by dynamically adjusting for what data and context needs to be analyzed for a high confidence classification assessment. Dynamic categorization and data fingerprinting provide robust data policies that can track data movement. And finally, Trust Boundaries, ensures sensitive data is correctly classified and protected while promptly detecting anomalies in data usage. By providing actionable insights and remediation guidance, their platform prioritizes security and compliance issues efficiently, offering more accurate forensic impact analysis and enabling continuous assessment of usage patterns for new security or compliance risks.
Additionally, their comprehensive data mapping visualizations and remediation playbooks help reduce the data security attack surface systematically, ensuring compliance and protection against emerging threats. With Bedrock, organizations can confidently embrace data sprawl without compromising on data security, safeguarding critical information against the evolving landscape of cyber threats without incurring additional data risk or friction.
“Enterprise security fundamentally exists to protect data, yet current technologies basically secure everything except data. Data should be at the center of enterprise security strategy, but until now, enterprises didn’t have the technology that could meet the speed, scale, and cost required for modern enterprises. With Bedrock’s platform, we enable enterprises to know exactly where their data lives, what it contains, how sensitive it is, and who and what has access to it accurately and efficiently. This allows for better security and keeps pace with the growth of cloud and GenAI adoption. In today’s landscape, data is growing exponentially while traditional security resources grow linearly. We built Bedrock to address this challenge by putting important and sensitive data at the center of security strategies. Enterprises that don’t know where their data resides or what it contains can’t effectively secure it. By focusing on best-in-class data discovery and classification, we help security teams prioritize their efforts on the most critical data, reducing the risk of breaches, ensuring compliance, and lowering operational costs.” – Bruno Kurtic, Co-Founder, President, and CEO of Bedrock Security
“Within a week of implementing Bedrock, we noticed some unexpected data in our lowest development environment. This prompted us to review our system configurations and ensure everything was aligned with our protocols. Being able to look at a certain user and follow along on a map to see what that user can access, how they can access it, and where they can access it from in Bedrock’s platform, was phenomenal, especially as somebody who was sitting here trying to do it manually.” – Andrew Kuhn, Product Security Engineer, House Rx
At Bedrock Security, they are redefining data security for the cloud and GenAI era with their innovative data security platform, powered by the industry’s only AI Reasoning Engine (AIR). They address the escalating threats to enterprises’ most valuable assets by delivering seamless integration, speed, and precision in data security. Their platform reduces the mean-time-to-detection (MTTD) through adaptive sampling and remediation capabilities, providing continuous security without compromise. With Bedrock, enterprises gain the clarity, control, and confidence needed to navigate the dynamic world of data security, ensuring their business operations remain secure and efficient.
To discover how Bedrock can transform your data security strategy and to start a free trial or request a demo, visit www.bedrock.security. Find them on Twitter (X): @bedrocksec #DataSecurity #Cybersecurity #GenAI
About the Author
Gary Miliefsky is the publisher of Cyber Defense Magazine and a renowned cybersecurity expert, entrepreneur, and keynote speaker. As the founder and CEO of Cyber Defense Media Group, he has significantly influenced the cybersecurity landscape. With decades of experience, Gary is a founding member of the U.S. Department of Homeland Security, a National Information Security Group member, and an active adviser to government and private sector organizations. His insights have been featured in Forbes, CNBC, and The Wall Street Journal, as well as on CNN, Fox News, ABC, NBC, and international media outlets, making him a trusted authority on advanced cyber threats and innovative defense strategies. Gary’s dedication to cybersecurity extends to educating the public, operating a scholarship program for young women in cybersecurity, and investing in and developing cutting-edge technologies to protect against evolving cyber risks.