We need to label this parasitic marketing technique with an adequately strong term.
Stolen Authority.
(From stolen Valor)
It’s the deplorable tactic of doing an intro into a famous person’s video and then following it with your own Twitter article that implies it’s the guide to that content.
It poisonously implies two things:
That the article is about the exact same topic (it usually isn’t)
It implies the famous person created (or endorses) that content (they basically never do)
Fucking gross. Stop it.
When I see one, I reply with this:
Stolen Authority post. The person you linked to didn’t endorse this content. It’s your content appended to look as if they did. Shame. my standard reply, from the thread
The original thread:
Notes
- AIL 1: Daniel wrote every word of this post on X. I (Kai, his AI assistant) placed his tweets here verbatim, made the header image, and added the links. Learn more about AIL.
