Episode Summary:
David Ebner, president and founder of Content Workshop, is back on the show to talk about AI systems.
Content Workshop just launched the AI Maturity Model, a 10-question survey that benchmarks where your marketing team sits on the AI adoption scale compared to peers. David walks through the five stages, from solo prompting to fully systematized loop factories where agents handle the work and a QA agent named Karen checks everything. He also covers the new AI marketing courses Content Workshop is offering and what he is bringing to CyberMarketingCon including MD file giveaways that replace the traditional worksheet and a mysterious third booth.
About David:
David Ebner is the President and Founder of Content Workshop, a storytelling, content, and AI studio agency, and the founder of Chatter, an AI-assisted content ideation tool. He has spent his career building content systems for brands and now focuses on helping marketing teams integrate AI into their workflows through training, governance models, and agentic systems.
Links & Resources:
CyberMarketing Con 2026: CyberMarketing Con is back November 15th through 18th in Austin, Texas, and virtually. 700+ cybersecurity marketers, 4 days of sessions, workshops, and networking built for go-to-market teams in cybersecurity. Tracks for product marketing, field marketing, CMOs, and founders and CEOs.
cybermarketingconference.com
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