Monitor regularly
The starting point is establishing visibility into what AI tools are actually returning about your executive population. Not a one-time audit conducted during a board meeting and forgotten. The profiles shift continuously as new content is indexed, old content is reweighted and the models are updated.
Assign ownership to run structured queries across the major platforms, including ChatGPT, Gemini, Perplexity and the Microsoft Copilot stack, on a regular cadence. Document what you find and track changes. Treat the output the same way you would treat a vulnerability scan as something to be prioritized and acted upon.
Reduce the available attack surface
Work with each executive to identify content that expands their AI-indexed profile without serving any legitimate business purpose. This includes legacy conference bios that contain personal details, social posts that reveal schedule patterns or family context and board announcements that, in aggregate, map an executive’s full professional network. For some of this content, removal is possible and worth pursuing with a targeted effort.
