The fundraising drives are organized on Discord, Signal, and Telegram—but not on X, the platform that the NAFO movement has thrived on for years.
“People are being forced away from X, just because Russia basically bought the platform,” the UK-based fella tells WIRED, citing the prevalence of Russian bots and pro-Kremlin accounts allowed on the platform under Musk’s stewardship. X did not respond to a request for comment.
One of the most successful and prolific NAFO fundraisers has been Ragnar Sass, who runs the NAFO 69th Sniffing Brigade, which has raised more than $10 million to date for Ukrainian troops. That money has allowed Sass and his brigade to send more than 460 vehicles to Ukrainian troops, as well as more than 1,000 drones and other equipment to soldiers on the ground. They have even rescued 32 Ukrainian pets.
Sass’s brigade not only supplies the trucks, but also kits them out with custom technology designed specifically for combat such as jammers and night vision cameras. The trucks and jeeps are then painted, including NAFO lettering, and driven in convoys to the front lines in Ukraine.
“What makes us different, is that we are analyzing every week what are the most effective electronic warfare solutions,” Sass tells WIRED while coordinating his brigade’s 33rd convoy to the Ukrainian front lines.
Sass is an Estonian entrepreneur and cofounder of cloud-based software company Pipedrive, which was valued at more than $1 billion in 2020. He has been operating in Ukraine for more than a decade, and in 2019 launched a startup incubator in Kiev called Lift99.
When the war broke out in early 2022, Sass donated $20,000 to the Ukrainian army. “Many people followed, and by the end of day, we collected $200,000,” Sass says. By March 2022, Sass had organized his first convoy of 14 cars, and by June of that year, he joined with NAFO.
Sass’ operation incentivizes donations by offering a patch to anyone who donates more than €100 ($110), and he says to date they have sent out more than 10,000 patches to donors in more than 50 countries.
The NAFO fundraisers are needed, Sass says, because of the glacial pace that organizations like NATO operate in response to wartime situations.
“We are the fastest and most effective,” Sass says. “We can fundraise and deliver help in a matter of days. Like we did with Kursk: We started a campaign on Thursday evening. Next week, car and drones were handed over to units in Kursk. This war will be won by drones, and NATO procurement is from the stone age.”