Photo by Chris Montgomery on Unsplash
A question asked by many thoughtful professionals who produce excellent quality cybersecurity webinars and/or speak at conferences is—where should I put this online to gain exposure?.
Now, there is always the obvious answer— YouTube— but, if you have a new channel, you post one maybe two videos a year on it, it’s probably not going to get many views. In order to really maximize YouTube and other Social Media channels that offer video, you have to build a strategic audience and build yourself up over-time. The problem is, most professionals in Cybersecurity and Infosec spend all of their professional time doing what it is they do; not producing YouTube videos and building social media followings.
So really, when your cybersecurity consultancy or company (or self!) produces a piece of content—perhaps expositing your software, expertise in security or other accomplishments, whenever you produce content this question chronically arises—where should I post it?.
There are numerous places you can post your content (or link to it) including:
Discord: While it may have a reputation as being a place kids hang out, a lot of security minded folk hang out on dedicated IT/Computing servers here and many have places which allow the dropping of links – check them.
LinkedIn: Although you may only have 500 friends and a relatively small potential reach, it’s always smart to post a brief summary and a link to your work and if it’s important, place it within your LinkedIn page itself so it’s always visible.
CybersecurityWebinars.com : Though not free, this very low cost website offers the ability to not only post content, but to leave it there forever. If you buy a basic listing, you can post your webinar there, know it’s on a site which ranks and know it will be the able to be clicked and turned into a lead or sale a month, two months or even a year ahead.
Facebook Groups: Some Facebook (FB) groups are worth posting links to in the appropriate section/way. Not all groups are focused or run the same way and because of this not all are going to be receptive which is why audience hunting is key. Look around at groups, spend more than a few minutes on research—it will pay off. If your gig is fairly straight forward, you may get lucky and find your specific audience directly (many do!). If so, go ahead and introduce yourself to the group, and may find it a bountiful source of contacts and potentially even clients.
Website (Your Own): There are designers who spend years crafting sculpture and then neglect to hire a photographer or designer to help them showcase it when it comes time to sell—and this shaves digits off their price. The same is true for many developers, consultancies, partnerships and other forms of cybersecurity organization which has no real voice—directly—of its own, online.
You may do well for yourself building a client base in social space, through networking, family, friends, and others—but it’s important to both document what you do and to showcase it online in a single repository of your own control—your own website. This doesn’t mean you have to spend thousands and thousands upon a site, but hiring someone to help you get a presentable site online is as important a place to host your content as anywhere else.
Strategic Outreach: One final method you may wish to try is to strategically reach out to and find magazines, mailing lists and other publications willing and able to publish your work in exchange for a backlink to your website. This kind out outreach is seldom practiced yet often preached. It works – and it can and will work for your website, if you apply yourself to outreach for a set period of time every day and look at it as a long-term slow-burn kind of advertising. Call, email, dm, msg – rinse, lather, repeat and over time, you will find you will have a lot more sites linking to you than not and your sites DA score will reflect it. Though some links may go down over time, whats important is that the average always climb. This may seem an odd ending to a piece about how to promote cybersecurity webinars, but it is a way to promote yourself – to simply put yourself online and promote yourself even if it takes backlinking manually to do it.
